I received this YOUR Pillow ultimate self inflatable pillow complimentary in exchange for my unbiased honest opinion. It is very easy to use and inflates half way on its own making for quick inflation of this on the go portable pillow. After it inflates partially just blow into the valve to complete the inflation to the firmness you desire. Its comfortable, colorful, durable, handy, and useful. You can use this to take camping, send with toddlers to daycare, on planes and trains, as well as keep for road trips. I would recommend this to anyone needing a pillow for comfort on the go.